LAPORAN AKHIR PENELITIAN UNIVERSITAS MERCU BUANA YOGYAKARTA DANA : UMBY SKEMA : PENELITIAN PAYUNG DESIGNING AN AUDIO E-BOOK FOR MANAGEMENT DEPARTMENT TO SUPPORT STUDENTS’ ENGLISH SKILLS AND BUSINESS INPUT

Arini, Restu and Maknun, Lu'lu Il (2021) LAPORAN AKHIR PENELITIAN UNIVERSITAS MERCU BUANA YOGYAKARTA DANA : UMBY SKEMA : PENELITIAN PAYUNG DESIGNING AN AUDIO E-BOOK FOR MANAGEMENT DEPARTMENT TO SUPPORT STUDENTS’ ENGLISH SKILLS AND BUSINESS INPUT. Project Report. Universitas Mercu Buana Yogyakarta, Yogyakarta.

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Abstract

As the globalization has been spread in all aspects, communication in English plays a very
important role not only for self development or career, but also for economic necessity
(McCormick, 2017). The role of English as a global language of business can be seen from the fact
that English is the most language of choice on the internet and the availability of English translation
service provided by foreign language website. Moreover, good English language skills attract more
of the foreign investments which underpin the growth of individual and national wealth (Shehu
and Shittu, 2015). The direct correlation between mastering English and business is shown by the
virtous cycle (McCormick, 2017) which means the improvement of the salary is influenced by
English skills mastery. People with improved English skills has opportunity to get better jobs and
raise their standard of living which may increase the gross national income (GNI).
Considering the contribution of English to the economic of a country, Indonesia is supposed
to be more concern to improve the English skills of the human resources. If by mastering English can
increase the gross national income, Indonesian government should take a serious action to make
human resources master English well. This study focuses on designing an audio e-book in order to support
the students’ English skills and business input. The audio e-book will emphasizes the competence of
communication-based on a real-life situation, therefore, the students may improve their English and at the
same time they also increase their knowledge on the management and business field.
This is a design-based study that applies ASSURE Model that consists of five stages, namely:
1) analyze learners; 2) States Objectives; 3) Select Methods, Media, and Materials; 4) Uttilize media and
Materials; 5) Require Learner Participation; and 6) Evaluate and Revise. The data will be gained through
observation, test, and interview.
The output targets of this study are: (1) Appropriate Technology (TTG), in the form of
audio ebook; (2) an article in the international journal; (3) and HAKI

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Keywords: audio ebook, design-based research, university, personal branding
Subjects: A General Works > AC Collections. Series. Collected works
P Language and Literature > PE English
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Program Studi Pendidikan Bahasa Inggris
Depositing User: Pendidikan Bahasa Inggris UMBY
Date Deposited: 27 Jan 2022 02:35
Last Modified: 27 Jan 2022 02:35
URI: http://eprints.mercubuana-yogya.ac.id/id/eprint/14378

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