Pengaruh Orientasi Inovasi Terhadap Kinerja UMKM Industri Kreatif di Daerah Istimewa Yogyakarta

The purpose of this study was to determine the effect of innovation orientation consisting
of: innovation intention, innovation infrastructure, innovation influence, and innovation
implementation on the performance of Micro, Small and Medium Enterprises (MSMEs) in
the creative industry. The sample in this study were various MSME owners or managers
of handicrafts in Yogyakarta Special Province. The sample in this study were 100
respondents. The analysis technique uses multiple regression analysis. The results
showed that the orientation of innovation had a positive effect on the performance of
MSMEs. The originality of this research is empirically testing the orientation of
innovation as a multidimensional variable on the performance of MSMEs in creative
industries. The limitation in this study is that the research sample is still limited to the
handicraft industry so that it cannot be generalized to all industries in MSMEs. In
addition, further research is also expected to involve other antecedent variables that
affect the performance of MSMEs. With existing limitations, it is hoped that the results of
this study can provide benefits for further research and benefit entrepreneurs to improve
their business performance