Analysis on the Advanced Learners’ English for Specific Purposes Learning Using Video Blog

This single case study revealed the result of analysis on the content of English for Specific Purposes
(ESP) learning target, the learning procedure using video blog (Vlog), and the learners’ learning
result. It involved 150 learners of Agro-technology Department of Universitas Mercu Buana
Yogyakarta, Indonesia. The data of direct observation was analysed descriptively using content
analysis while the test results were analysed using scoring rubrics. The findings indicated the Vlog
is ideal to enhance learning achievement since the three benchmarks of ‘Scoring Rubrics for:
Integrated Language Use’, ‘Role Play of Advanced Holistic’, and Compilation of Learners’
Advanced Holistic used to analyze learning outcomes show an increase compared to conventional
learning. Besides, learners’ understanding on the decided journals and in using the target language
were enhanced. This implies that Vlog is suggested to use as an ideal alternative media to teach and
to improve learners’ language competences in higher levels.