Local Culture Conservation through English Training Design for Hawkers to Improve Communicative Services for Foreign Tourists Visiting Yogyakarta

Yogyakarta today has become one of the prior tourist destinations after Bali.
The number of foreign tourists has increased significantly, namely around
14.02% annually. This case is in line with one of its missions to be the leading
tourism destination throughout South East Asia Countries in 2025This noble
goal deserves to be supported by all citizens of the city, including the hawkers
who often get in touch directly with the foreign tourists.Unfortunately,
theyhave neverbeenequipped intensivelyon how tocommunicate
withforeigntouristspolitely, while introducingJavanese culture, through
themerchandisethey offer. This paper aims at getting suggestions from the
conference forum related to the writer’s multiyears research granted by the
Directorate of Higher Education, Ministry of Education and Culture. This
ongoing research generally aims at designing an English guide book
embedded withCultural Language Learning Approach (CLLA) particularly
used for hawkers to enable them to communicate in English with foreign
tourists. CLLA is an approach which embeds local culture within the learning
materials. This is research and development (R&D) conducted through three
stages procedure, namely: exploration (the hawkers needs analysis),
development (designing and implementing the prototype of English Module
for Hawkers/EMH) and experiment or assessment (assessing the
appropriateness of the developed module with the users/hawkers). It was
conducted towards 40 hawkers surround Yogyakarta as the research subjects.
This research found: (1) EMH in which embedded with CLLA was
appropriately to use for hawkers by considering that the test result showed the
hawkers’ English competence significantlyimprovement(7.20 > 5.00 with
alpha = 0.05) and (2) CLLA is appropriately developed as an approach to use
in ELT materials development. The judged materials, then, may be used as a
guidebook for hawkers in conducting their communicative services towards
foreign tourists particularly in Yogyakarta.