Tourism village development in Central Java continues
to drive economic growth; however, limited English proficiency
among rural tourism actors restricts their ability to fully engage
in global tourism opportunities. This community service
program aimed to empower residents of Makukuhan Kembang
Madu Tourism Village, Temanggung, through communicative
English training tailored to real tourism interactions. A total of
35 participants aged 16–45, representing various tourismrelated occupations, joined an eight-week training built upon
Communicative Language Teaching (CLT) principles. Contextual
materials, including product storytelling, homestay
communication, and mock tour-guiding, were integrated with
local cultural content to foster identity expression and relevance
to community livelihoods. Mixed evaluation methods, comprising
pre- and post–assessments, classroom observations, and
informal interviews, were employed to examine the outcomes.
Results showed notable improvement in functional speaking
skills, vocabulary recall, and participant confidence, confirmed
by increased willingness to interact with simulated foreign
tourists and use English to promote local products. Learners also
reported increased cultural pride and a greater readiness to
engage in tourism-related entrepreneurship. The findings
highlight that community-based, context-driven English training
can significantly enhance communication competence and socioeconomic preparedness in rural tourism settings. Sustainability
efforts include continued volunteer-led learning sessions and
community learning resources. Future programs are
recommended to extend their duration, apply differentiated
instruction, and incorporate digital learning support to further
strengthen long-term empowerment and tourism
competitiveness in the region