DIFFERENCES CONSUMPTIVE BEHAVIOR TOWARDS CLOTHING BASED ON PERSONALITY TYPE EXTROVERTS AND INTROVERTS ON TEENAGE GIRLS

This study aims to determine the difference between the consumptive behavior on teenage girls with personality outfit extrovert and introvert. The hypothesis is there is difference between the consumptive behavior of teen clothing between extrovert and introvert personality type . Subjects were teenage girls of 60 people , aged 18-19 years old and still active registered student at the University of Mercu Buana Yogyakarta. Selection of subjects is done by using purposive sampling technique. Measuring instruments used for data retrieval research is Consumptive Behavior Scale and the Eysenck Personality Inventory ( EPI ). Consumptive behavior in teenage girls with personality extrovert higher ( 103.17 ) than ateenage girls with introverted personalities (76.13). The results of the analysis using the independent sample t test showed values of 11.98 with p < 0.05. This means that there are differences in consumptive behavior towards clothes among teenage girls with personality extrovert and introvert.

Keywords: Consumptive Behavior, Extrovert and Introvert Personality, Teenage Girls