Local Culture Conservation through English Training Design for Hawkers to Improve Communicative Services for Foreign Tourists Visiting Yogyakarta

Hermayawati, Hermayawati (2015) Local Culture Conservation through English Training Design for Hawkers to Improve Communicative Services for Foreign Tourists Visiting Yogyakarta. In: The 62nd TEFLIN International Conference 2015. Facufty of Letters and Cufture in collaboration with Udayana University Post Graduate study Program, Denpasar, pp. 211-220.

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Abstract

Yogyakarta today has become one of the prior tourist destinations after Bali. The number of foreign tourists has increased significantly, namely around 14.02% annually. This case is in line with one of its missions to be the leading tourism destination throughout South East Asia Countries in 2025This noble goal deserves to be supported by all citizens of the city, including the hawkers who often get in touch directly with the foreign tourists.Unfortunately, theyhave neverbeenequipped intensivelyon how tocommunicate withforeigntouristspolitely, while introducingJavanese culture, through themerchandisethey offer. This paper aims at getting suggestions from the conference forum related to the writer’s multiyears research granted by the Directorate of Higher Education, Ministry of Education and Culture. This ongoing research generally aims at designing an English guide book embedded withCultural Language Learning Approach (CLLA) particularly used for hawkers to enable them to communicate in English with foreign tourists. CLLA is an approach which embeds local culture within the learning materials. This is research and development (R&D) conducted through three stages procedure, namely: exploration (the hawkers needs analysis), development (designing and implementing the prototype of English Module for Hawkers/EMH) and experiment or assessment (assessing the appropriateness of the developed module with the users/hawkers). It was conducted towards 40 hawkers surround Yogyakarta as the research subjects. This research found: (1) EMH in which embedded with CLLA was appropriately to use for hawkers by considering that the test result showed the hawkers’ English competence significantlyimprovement(7.20 > 5.00 with alpha = 0.05) and (2) CLLA is appropriately developed as an approach to use in ELT materials development. The judged materials, then, may be used as a guidebook for hawkers in conducting their communicative services towards foreign tourists particularly in Yogyakarta.

Item Type: Book Section
Uncontrolled Keywords: CLLA, approach, model, developmental research, ADDIE
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Program Studi Pendidikan Bahasa Inggris
Depositing User: Pendidikan Bahasa Inggris UMBY
Date Deposited: 13 Jul 2020 04:20
Last Modified: 13 Jul 2020 04:20
URI: http://eprints.mercubuana-yogya.ac.id/id/eprint/8914

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